Science communication at an ag production startup

Science Communication takes different shapes and sizes in our professional lives. Scientific facts are regaining their rightful place in conversations even though there continues to be resistance. Ag production has its unique set of challenges and sets of people that make it work. Scientific communication in that realm is certainly a science and obviously an art of getting the seed planted. It is often different from Scientific communication occurring in academia or technical teams within the industry. For those interested in such interactions, this is a very enjoyable proposition, and for others, not as much.